Strategic Partner Network

Powerful communications programs require expertise across a broad range of disciplines.  Insight Garden augments its Principal Strategist offerings with a strong and varied network of communications professionals to meet the needs of our clients.  Talents and skills within this network include Media Execution, Media Research, Consumer Research, Creative Services, Production, Multi-Cultural Marketing, Business Development, Management Consulting and Web Design.

Friends of the Garden

Friends of the GardenAn eclectic group of professionals, specializing in mainline media planning, interactive media, media research, placement and stewardship, public service media, vendor relations and both qualitative and quantitative consumer research. These specialists are key on-going contributors on many IG projects.

Brian Lowry
Brian Lowry has enjoyed a communications career spanning multiple industries. With a decade of administrative experience in higher education, he served as Director of Marketing and Director of Public Relations for Calumet College of St. Joseph. Brian served as the Director of Community Development for the City of Whiting on the staff of Mayor Joe Stahura. As part of the Insight Garden team, Brian has provided qualitative insight and quantitative targeting research for national clients including, Invesco PowerShares, and Bibby Financial Services. He has also played a key role in the execution process for Insight Garden media buys, negotiating multiple broadcast, print and digital buys.  He is also very conversant in building the wealth of data that comes from plans and performance and developing summary and dashboard reporting.  Brian also serves as an adjunct faculty member of Calumet College of St. Joseph and teaches communications courses for Ivy Tech Community College.

Aline Zorich
Aline is not only a Friend of the Garden, but a superhero as well.  With four kids now in school, Aline has found a great way to put her prior years of HR expertise to work for the powers of good.  After the last school drop off, Aline dons her cape and frequently adds impact for Insight Garden clients, negotiating many of IG’s broadcast and print buys.   Aline has become a very skillful buyer over the years, showing that the ability of a seasoned HR pro translates well into creating solid relationships with the sales community.  She has purchased markets from Chicago to Orlando to Cleveland and many others in-between, playing a key contributing role to the executions for and multiple other IG clients.

Deanne Shimala
While the strategic insights may get the lion’s share of attention and kudos, there are always devils in the details and even well executed plans can cause tribulation if not stewarded appropriately.  Deanne is a seasoned accountant, with years of financial officer experience under her belt.  Amid her on-going contributions to local community organizations in the Whiting area, Deanne also teaches a number of finance and accounting courses at Calumet College of St. Joseph.  But in-between, Deanne is a key contributor on behalf of Insight Garden, stewarding many client media executions, interfacing with agency accounting teams and helping reconcile the hundreds of invoices inherent in large buys.

Sue Ward
Proving that long distance relationships can indeed thrive, Sue Ward lends a hand to a very important area of need for Insight Garden.  Sue has been a national television buyer for many years and currently works independently out of the Minneapolis area.  Serving a number of clients, Sue pitches in at need when an Insight Garden client requires leverage in the national television marketplace.  Sue has not only provided timely, competitive rates for small projects, but also has provided IG on-going support for large scope national buys as evidenced by her partnership on the PowerShares client, negotiating, purchasing and stewarding multi-million dollar cable buys for IG over multiple years.

Roger Baron & Associates – Chicago, Illinois

Roger Baron & AssocitesMedia research industry leader with experience in strategic media planning and research support for Fortune 500 companies. In depth knowledge of syndicated audience measurement, competitive reporting, and media/marketing research services. Innovative tool developer that features optimization of media plan efficiency and effectiveness. Co-Author of Advertising Media Planning, 6th Edition.


Paco Collective– Chicago, IllinoisPACOcollective_logo_default_PMC-U4-e1442429786739
Paco is one of the hottest multicultural agencies in Chicago, if not the US.  Champions of Brand Acculturation, Paco does masterful strategy, creative, digital, social and public relations work for both multi-cultural and general market clients.  Insight Garden has been proud and privileged to maintain a strategic partnership with Paco for the past nine years.


EMC OutdoorPhiladelphia, PA

EMC-Logo-App-72dpiEMC is an outdoor media placement agency with expertise in just about every type of out-of-home media available – including alternative outdoor media.  EMC executes and manages campaigns throughout the USA and internationally.  From single location billboard advertising to sophisticated multi-market campaigns across many outdoor media types, EMC’s clients get ‘every media under the sun’ in any market – through a single expert source.

Strategic Media Management, Inc. – Chicago, Illinois

Strategic Media Management, Inc.SMMi is an advertising media services company providing a broad range of agency media capabilities to small and mid-sized agencies and marketers. Services range from complete management and operation of full service media departments, to consultation services for media planning or buying projects. SMMi’s capabilities help partners better satisfy advertising media needs and add value to business efforts by providing experienced, knowledgeable media professionals.

Thunderclap Consulting Group – Chicago, Illinois

Thunderclap Consulting GroupThunderclap is a company that creates new business for marketing communication agencies and other professional service firms. Thunderclap offers rainmaking by the drop, providing senior level expertise, scalable resources, proven systems, process and leadership to help partners meet new business goals.

Small Web Solutions – Valparaiso, Indiana

sws-logo-final-cmyk-rev0216Small Web Solutions is a web design and development firm specializing in web presence solutions for small and mid-sized businesses, individuals, and professional and volunteer organizations. A wide array of services range from simple domain name and site hosting procurement to complete e-commerce solutions, custom web graphics, and continuing site maintenance.