Chicago, IL and Whiting, IN, December 1, 2004 -- Insight Garden, a new media and message context consultancy serving clients in Northwest Indiana and Chicago with communication and marketing specialist needs has formally launched. Insight Garden supplies powerful intellectual capital to address the challenging communications problems clients are facing in today's marketplace.

Insight Garden is helping clients in three important areas: Context strategy, from media behavior assessment and insights to planning strategy, Marketing strategy, from integrated contact planning to Growth philosophy and in Research from Consumer Qualitative facilitation and assessment to tool innovation.

The founder and Principal Strategist of Insight Garden is Mark Dominiak, media and message context expert, and bi-weekly columnist for Television Week Magazine's Media Planner column. Dominiak has more than 20 years of experience in the Chicago advertising community, all at Foote, Cone & Belding Communications, where he led media strategy efforts for clients such as Kraft, Coors, Circuit City, John Deere, Blue Cross Blue Shield of Florida and others over his career. Dominiak earned a number of company awards for his client project work during his time at FCB.

Insight Garden is based in Whiting, Indiana and serves clients in Northwest Indiana, Chicago, the Midwest and New York. Insight Garden has been helping clients with their challenging communications needs since March, 2004.

Insight Garden's founder and Principal Strategist, Mark Dominiak, is a life-long Northwest Indiana resident with a degree in Marketing from Ball State University. Dominiak's strong ties to both BSU and the Chicago advertising community have resulted in a Special Citation from BSU for his on-going contributions to the Journalism Department along with the Chicago Magazine Association's Vanguard award as 'Friend of Print'.

About Insight Garden:

Today's marketers are biased by left-brain, non-consumer perspective. Insight Garden brings sharp focus back to the end consumer, using right-brain perspective to cultivate strategic insight. Insight Garden employs a unique approach in its pursuit of intellectual capital for clients. Central to this approach is IG's ability to apply its deep well of communications industry and brand category experience to establish sharp end-consumer focus. Through that focus, Insight Garden nurtures right-brain perspective, providing the fertile ground needed to cultivate ideas for clients that lead to marketplace growth.

# # #

For more information, contact:

Mark Dominiak, Principal Strategist

Insight Garden, Inc.