UNIQUE MEDIA STRATEGY FIRM
ANNOUNCES LAUNCH
Chicago, IL and Whiting, IN, December
1, 2004 -- Insight Garden, a new media and message context consultancy serving
clients in Northwest Indiana and Chicago with communication and marketing
specialist needs has formally launched. Insight Garden supplies powerful
intellectual capital to address the challenging communications problems clients
are facing in today's marketplace.
Insight Garden is helping clients in three important areas: Context strategy, from media behavior assessment and insights to planning strategy, Marketing strategy, from integrated contact planning to Growth philosophy and in Research from Consumer Qualitative facilitation and assessment to tool innovation.
The founder and Principal Strategist of Insight Garden is Mark Dominiak, media and message context expert, and bi-weekly columnist for Television Week Magazine's Media Planner column. Dominiak has more than 20 years of experience in the Chicago advertising community, all at Foote, Cone & Belding Communications, where he led media strategy efforts for clients such as Kraft, Coors, Circuit City, John Deere, Blue Cross Blue Shield of Florida and others over his career. Dominiak earned a number of company awards for his client project work during his time at FCB.
Insight Garden is based in Whiting, Indiana and serves clients in Northwest Indiana, Chicago, the Midwest and New York. Insight Garden has been helping clients with their challenging communications needs since March, 2004.
Insight Garden's founder and Principal Strategist, Mark Dominiak, is a life-long Northwest Indiana resident with a degree in Marketing from Ball State University. Dominiak's strong ties to both BSU and the Chicago advertising community have resulted in a Special Citation from BSU for his on-going contributions to the Journalism Department along with the Chicago Magazine Association's Vanguard award as 'Friend of Print'.
# # #
For
more information, contact:
Mark
Dominiak, Principal Strategist
Insight
Garden, Inc.
219.659.4538
mark_insightgarden@wowway.com