Below is a comprehensive list of published articles written by Insight Garden Principal Strategist Mark Dominiak.

Mark has been a frequent contributor to a number of publications, most notably TelevisionWeek magazine, to which he provided more than 100 articles.  He also has been published in FORUM magazaine, the monthly publication of the Association Forum of Chicagoland.

FORUM Article

• 05/08 – Getting the Most Out of Your Advertising Investment published in and provided here by permission of FORUM magazine.

TelevisionWeek Articles

• 04/13/09 – Hotel Network Captures Attentive Audience
• 03/09/09 – Stick to a Theme in Campaigns
• 02/02/09 – New Business Can Nurture New Talent
• 01/12/09 – Capitalizing on Marketers’ Tough Times
• 12/15/08 – Local Focus Can Be Best Way to Go
• 11/17/08 – Don’t Just Go With the Flow Chart
• 10/27/08 – An Argument Against Promotion
• 10/06/08 – Manage the Crisis Before It Occurs
• 09/22/08 – Break with Old Rituals if It’s Time
• 08/24/08 – It’s Worth Going the Extra Mile
• 07/21/08 – Tradeoffs Key to Plan Efficiency
• 06/16/08 – The Right Moment for the Message
• 05/19/08 – Getting to Know Your Sales Reps
• 05/05/08 – Plain Talk Can Improve Collabortation
• 04/21/08 – Brand Needs Key to Media Allocation
• 04/14/08 – Fresh Ideas?  Head Back to School
• 03/17/08 – Keeping a Weather Eye on TV Habits
• 02/18/08 – Drilling Down to the Finer Points
• 01/28/08 – Fresh Start Mindset Key to January Ads
• 01/14/08 – Football Needs a Bit of Madness
• 12/10/07 – It’s Time to Talk Turkey About TV Ads
• 11/26/07 – Break Out of Conventional Approach
• 11/05/07 – Try a Fresh Perspective on Media
• 10/22/07 – Media Firm’s Website Can Give Insight
• 10/01/07 – Applying Gladwell’s ‘Tipping Point’ Insights
• 09/17/07 – Expand Ads to Hispanic Consumers
• 08/20/07 – New Approach to Media Buys Could Correct Under-Delivery of Young Demos
• 08/06/07 – Breaking Down DMA Populations
• 07/16/07 – Unwired Net Hits Target With Viewers
• 06/25/07 – You Can Read It in the Funny Pages
• 06/11/07 – Changes to Plan Can Prove Costly
• 05/28/07 – Upfronts Showcase Evolution
• 05/14/07 – Creating Powerful Media Ideas
• 05/07/07 – ‘Millenials’ Defying Old Models
• 04/16/07 – Opportunity:  It’s All in the Presentation
• 04/02/07 – When Good Plans Go Wrong
• 03/19/07 – Ancient War Relevant to Brand Battle
• 03/05/07 – Taking the Next Step to Gain Insight
• 02/19/07 – Marketing Along the Razor’s Edge
• 02/05/07 – Driving Time Can Hamper Effectiveness
• 01/22/07 – Passions Key to Targeting Right Groups
• 01/08/07 – Include Your Job in Your Resolutions
• 12/18/06 – Get Creative Teamed Up with Media
• 12/04/06 – Get Them Before Bed, After Rising
• 11/13/06 – Take a Page From the Kids:  Enjoy Media
• 10/30/06 – Mixed Messages Hurt Your Brand
• 10/16/06 – Team Player Strategy a Winning Pitch
• 10/02/06 – Reaching Men Not as Simple as We Think
• 09/18/06 – Don’t Dismiss Viewers Who Don’t Engage
• 09/04/06 – Storytelling Brings Team Together
• 08/14/06 – Harness the Power of Superheroes
• 07/31/06 – No Magic Number for How Much Is Enough
• 07/17/06 – Sharpen Your Saw and Stay Fresh
• 07/10/06 – Debunking Left/Right Brain Dogma
• 06/05/06 – Upfronts Get with the Changing Program
• 05/22/06 – Learning Is a Catalyst for Growth
• 05/08/06 – An Effective Competitive Analysis
• 04/24/06 – The Interdependence Bounty
• 04/10/06 – To Increase Productivity in Lean Times, Invest in Training
• 03/27/06 – Decision-Making is a Two-Step Process
• 03/13/06 – Sellers Time for Compromise
• 02/27/06 – Preparing for Life’s Sudden Changes
• 02/13/06 – Wit and Wisdom of Superbowl Ads
• 01/30/06 – Long-Term Brand Plans Take Patience
• 01/16/06 – Use Creative Tactics to Retain Staff
• 01/02/06 – Resolve to Grow Smarter This Year
• 12/19/05 – Good Things Come in Small Packages
• 12/05/05 – Tapping the Power of Storytelling
• 11/21/05 – Aim For Thanksgiving to Be Bountiful
• 11/07/05 – The Little Things Can Mean So Much
• 10/24/05 – Look at Engagement as a Consumer
• 10/10/05 – Innovation Scarce in Fall Ad Campaigns
• 09/26/05 – Exploit Phases of Cold/Flu Season
• 09/19/05 – Innovative Thinking Pays Dividends
• 08/29/05 – Brands Can Shine Outside the Box
• 08/15/05 – Hone Skills with Entry Level Jobs
• 07/25/05 – Savvy Teams Good to Grow
• 07/11/05 – Applying the Power of the 5th Habit
• 06/27/05 – Tips to Spice Up a Local Market Plan
• 06/20/05 – Alternative Sources Gain Significance
• 05/30/05 – Making the Most of the ’05 Upfronts
• 05/23/05 – Prepare for Summertime Behavior
• 05/09/05 – Neutralize Clutter to Set Off Message
• 05/02/05 – Advantages of Working ‘Outside-In’
• 04/25/05 – Map Behavior for Brand Messaging
• 04/11/05 – Focus Keeps Target’s Aim True
• 04/04/05 – Building Brand Awareness Quickly
• 03/14/05 – Handling Kids Media While It’s in Flux
• 02/21/05 – Big Q1 Events Good Launch Venues
• 02/07/05 – Avoid New Product Release Pitfalls
• 01/24/05 – In-Store TV Networks Make Inroads
• 01/10/05 – Managing the Multi-Media Message
• 12/20/04 – A Good Yarn Can Sell Your Message
• 12/06/04 – Retailers Leverage Holiday Media
• 11/15/04 – Suffering the Q4 Budget Cut Blues?
• 10/25/04 – You’ve Made a Plan, Now Execute It
• 10/18/04 – Open Your Mind to the Consumer’s View
• 10/11/04 – Mastering the Art of Show and Tell
• 10/04/04 – How to Restore Qualitative Diligence