Case Study No. 1

A number of advertising agencies have engaged Insight Garden as a contributor to new business initiatives. Insight Garden provided needed perspective and powerful ideas in various ways.

When agencies secure opportunities to pitch new business, they pull out the stops to demonstrate their communications creativity to potential client partners. Insight Garden has helped agency clients generate powerful ideas for these important opportunities.

Euro RSCG Worldwide





An agency pitching a beverage category prospect; no available in-house media specialists to provide message context, perspective or tactical ideas for the pitch.


An agency pitching a retail category prospect; account planning group wanted to augment traditional account planning role with message context perspective.

Insight Garden’s role:

  • Provided deeper behavioral understanding of prospect’s target
  • Created a message context strategy platform to support creative ideation
  • Supplied unique message context tactics for use as presentational and conversational intellectual property in the pitch meeting

Insight Garden’s role:

  • Provided a deep analysis of message context behavior, category preferences and attitudinal profile for the prospect target and key competitors
  • Developed an audit of historical message context behavior for prospect and key competitors comparing and contrasting to expected strategic recommendation
  • Created message tactic ideas and creative brief enhancement

Helped client establish on-going partnership conversations with the new business prospect.

Visit the website of Euro RSCG Worldwide…

Client was one of two finalists for the prospect’s business.

Visit the website of Ogilvy…