Insight Garden has crafted a number of White Papers for clients which are also available for public domain use.  (Any commercial use of available Insight Garden White Paper intellectual property requires the consent of Insight Garden, Inc. White Papers are in PDF format, requiring free Adobe Reader plug-in to view.)

• 06/07 – Emotionally Charged
  A White Paper discussion of the benefits of Emotional vs. Rational
  advertising approaches, done for and in conjunction with Zain Raj,
  CMO, Euro RSCG, Chicago
• 06/07 – Media Research Club of Chicago – June 2007 Newsletter
  Lead article for the Month’s Newsletter
• 08/06 – Raising the Bar on Media Efforts by Using Growth Fundamentals
• 04/05 – Film Release Media Strategy Builds Awareness Quickly
• 12/04 – Fundamentals of Growth